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The W.H.E.N.N. Loop™ is a simple system that helps you follow through, stay consistent, and eliminate hesitation — even on your busiest days. Enter your information below to get instant access to the guide and start performing at a higher level today.

About the Book

How to Break Free from Excuses and Build a Life of Action, Identity, and Momentum

Most people don’t fail because they lack talent, intelligence, or discipline.
They fail because they get stuck in If’n.

“If I had more time…”
“If I felt ready…”
“If things calmed down…”
“If I wasn’t so overwhelmed…”

Stop If’n and Start When’n™ is about breaking that mental loop.

This book introduces a practical, no-nonsense system designed to help you move from hesitation to action—especially when motivation is low, stress is high, and life feels heavy. It’s not about forcing positivity or pushing harder. It’s about learning when to act instead of waiting for perfect conditions that never arrive.

Written from real experience in military and government service—and shaped by years of living with stress, pressure, and PTSD—this book offers tools that work on hard days, not just good ones.

Inside, you’ll learn how to:

  • Identify the mental “If’n” patterns that keep you stuck

  • Shift from hesitation to deliberate action using simple decision triggers

  • Rebuild momentum when confidence is low

  • Act in alignment with your identity, not your excuses

  • Create forward movement without burnout or overwhelm

Stop If’n and Start When’n™ is for anyone who knows what they should do—but struggles to start. It’s especially powerful for Veterans, government professionals, and high-performing individuals navigating transition, stress, or loss of structure.

You don’t need to feel ready.
You don’t need perfect clarity.

You just need to know when.

Buy the Book